The importance of a covering letter is often underestimated. It’s the first thing a potential employer reads and immediately begins to send out messages - positive or negative about you. CVs and application forms are factual, the covering letter is your opportunity to begin to show your personality and style while purposefully highlighting the benefits found within the facts.
Be careful though. It’s not a letter to a friend but a structured invitation to find out more. The following points might help you:
- Use your own words and get to the point quickly.
- No more than one page and ideally within four paragraphs.
- If possible address it to a named person and always check for spelling mistakes and typos! Focus on their needs rather than yours.
- Talk about the company, it provides focus and shows research.
- Don’t copy and paste chunks of your CV. It is better to give very concise relevant examples of your experiences and qualities.
- Highlight specific content within your CV.
- Always invite the reader to contact you and provide clear and up-to-date contact details.